As a Vet in the 80s, I saw many pet owners feeding poorly and appearing confused by their pet’s poor health.
Of course, as it is widely understood now, the two are strongly linked. Based on this knowledge, I founded a pet food company of my very own in 1993; Burns Pet Nutrition. The simple recipe based on chicken and brown rice still help to manage health conditions in pets today. While this type of pet food was unheard at the time, the pet food industry has certainly adapted over thirty years.
Swapping table scraps for high quality kibble
Pet food in 80s/90s was unhealthy table scraps and mystery meats in a tin. Now, people understand a pet’s health and nutrition needs more clearly…
Increasing issues with pet digestive health
Sensitivities have increased in humans and pets alike. (Not sure if there are stats about this?) Explore potential reasons for this and discuss point in some depth, concluding how pet food has changed to suit this.
Grain free and other trends
Highlight 2-3 trends in the pet food industry, and some opinions on this. Burns doesn’t typically jump on trends unless we feel they’ll truly benefit pets, as we’re true to our mission of prioritising pet health.
Introduction of fresh and personalised meals
Brands like Pooch & Mutt, Different Dog, Butternut Box and Pure Pet Food have taken a large part of the market. Makes this a personalised experience for their pets, making people feel like they’re being good owners by providing human-like meals.
Seeing animals as individuals
Humanisation of dogs has impacted many sectors (clothing, holidays, accessories, etc) and pet food is no stranger to this. Explore this…
Increased demand for ethical, local and sustainable products
In the current market, we have seen a huge increase in people keen to look after the environment, local communities and farm animals. We can explain why/how Burns has prioritised this for years, and we’re pleased to be ahead of the game on this although we’re always looking to go the extra mile on our sustainability journey.
Increased demand for simplicity and convenience
With busy lives, people need simplicity that fits around their family, work and hobbies. Explaining why kibble is so convenient for people with busy lives as it contains all nutrients needed without the faff, among other benefits.