New dog food brand leaves no stone unturned to ensure vegan formula
Whether you’ve reduced animal products in your life because of animal welfare or environmental reasons, it can feel contradictory to then feed meat to your dog. This was the dilemma faced by vegan vet Lucy McKinna, who set about creating a sustainable dog food to prove you can feed your pet in line with your ethics and still feel confident they’re getting everything they need to stay fit and healthy.
Say ‘hello’ to a new breed of dog food… Noochy Poochy
Noochy Poochy takes its name from superfood ingredient nutritional yeast, known as ‘nooch’, which gives it an irresistibly delicious, natural cheesy flavour. It’s more than just Noochy Poochy’s name and fantastic taste that makes it stand out from the pack however.
Lucy and animal nutritionist John Murray, were determined Noochy Poochy would not appear on shop shelves until it was not only nutritionally complete, but the most comprehensive and delicious vegan dog food on the market. The result is a cheesy flavour winner dinner with select organic ingredients, a 28% protein content, an omega 6:3 ratio of 4 to 1 and added amino acids L-carnitine, DL- methionine and taurine.
“My dog nearly killed me for the bag as I got home so I gave her a handful and she went mad!”
– Claire, London
John and Lucy left no stone unturned to ensure Noochy Poochy met their demanding criteria and are now delighted to have produced a food of the very highest vegan standards…
“One of the biggest dilemmas we faced when creating a plant-based formula was around vitamin D3, which is needed to ensure a ‘complete’ dog food. D3 is usually made from sheep’s wool, but we found a cutting edge producer making it from algae.”
You don’t have to just take Lucy’s word for how good Noochy Poochy is, as it’s already achieved accreditation from The Vegan Society, PETA and The Ethical Company Organisation, amongst others.
The brand’s ethics don’t stop at the food itself, with the packaging being fully recyclable and Noochy Poochy also available in a number of zero waste stores across the country.
Of course the real test is in the taste, which is clear from ‘client’ testimonials also hits the mark…
“My dog Lilly loves the food! She is a really picky eater and I have never seen her finish a bowl of food in one go, but she demolished Noochy Poochy!”
– Jordan, London
“My border terrier Minnie absolutely loves this food. She dances for her breakfast and dinner every day”
– Noeleen, Lancashire
There are also health benefits for your dog too. Naturally omitting 6 of the 7 most common food allergens in dogs, many dogs with itchy skins due to food allergens will benefit from such balanced, complete vegan diets.
“I just wanted to let you know how happy I am that I started my 2 dogs on Noochy… the yeast that Margo used to get around her nasal folds has nearly all gone – and they both love it!”
– Rachel, Rachel’s Paw Patrol
Ultimately Lucy hopes Noochy Poochy will provide a new generation of dog food to a new generation of pet owners…
“As more and more people choose a more environmentally friendly lifestyle, so the demand for cruelty free, sustainable foods for pets grows. Noochy provides ethics-driven nutritional excellence and we’re proud to hold such high standards, whilst providing a food that is delicious and delivers everything your dog needs to stay fit and healthy.”
To buy visit www.noochypoochy.com
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