“Be seen” is the motto, which is guaranteed with the popular New NEON from flexi.

With the eye-catching flexi New NEON, dog owners and dogs can be recognized from afar. Because the neon-coloured and highly reflective components of the lead create a visible connection between humans and dogs and ensure extra safety. Reflective stickers on both sides of the casing and the neon-coloured tape or cord increase visibility in all weather conditions.

The special feature: with just one click, the practical flexi Multi Box can be attached to the lead so that treats or poop bags are always at hand.

Due to the high demand, flexi has now expanded the New NEON range: In addition to yellow, the neon colours orange, pink, blue and green in sizes S and M as a 5-meter tape lead now ensure extra safety.

With the new creative packaging design, flexi is setting a modern highlight at the POS. The cardboard boxes which are matching the colour of the lead create a wow factor on the shelf.

About flexi:

When Manfred Bogdahn developed his first flexible retractable lead at the beginning of the seventies, little did he know that with this invention he was laying the foundation for an extremely successful German family company. What began in 1973 with the starting mechanism of a chainsaw and two simple wooden cases has grown into a successful brand over time.

The flexi company produces several 10,000 leads per day by hand at its German location in Bargteheide near Hamburg and exports to over 90 countries. Over 300 employees ensure that flexi products are constantly being developed and perfected. The company stands for innovation, uncompromising quality, convenient operation and elegant design and has set itself the ambitious goal of offering dog owners from all over the world high-quality and reliable dog leads for every need – quality “Made in Germany” in perfection.
For further information please check www.flexi.de/en

Key facts about flexi:

  • Inventor, founder & managing director since 1973: Manfred Bogdahn
  • Design, development and production in Germany
  • App. 300 employees at the company location in Bargteheide near Hamburg
  • World market leader, export to over 90 countries
  • Hidden Champion (Hermann Simon)
  • Brand of the Century (German Standards)