While cost of living is rising fast, people are looking to make savings in every part of their every day lives.
With millions more households now owning pets, more and more consumers are putting the costs of owning a pet under the spotlight.
Every pet deserves a healthy, nutritious diet that meets their needs and this shouldn’t be something that is only affordable to a privileged section of society. That’s why Harrington’s have partnered with Peter Wright from The Yorkshire Vet to help them create NEW Harringtons Advanced Science Diet – a range of advanced nutrition dry dog food recipes that are tailored for the specific needs of different dog breed sizes, but at prices that won’t break the bank.
“I’ve been involved with Harringtons since they were founded in 2008, and now I feel extremely proud to have worked with them on these advanced recipes with specific health benefits covering digestion, immunity and skin & coat conditions, that are affordable to all.”
Peter Wright MRCVS
It contains advanced nutrition products tailored to the specific needs of different dog breed sizes, with recipes to suit small, medium and large breeds. Each recipe includes a proprietary mix of pre- and probiotics, vitamins and minerals called Vitaguard® that help support digestion and immunity. They also contain freshly prepared chicken, to make them nutritious and delicious.
Alongside the dry food they have also launched a range of joint care and joint support supplements for adult & senior dogs – – offering quality, tailored and nutritionally advanced supplements, which are both affordable and accessible.
It is estimated that the dog supplements market is worth at least £120 million a year and growing at over 50% across retail and online channels. Given the exceptional rate of growth in the category and the value of supplements to consumers, IPN is staying at the fore of the market trends.
Launching four new products in the form of chews and tablets, Harringtons are helping to eliminate the struggles of dog owners who are forced to hide or disguise supplements, with these new easy formats.
These new supplements, aimed to be fed alongside a healthy diet, are packed full of nutritional benefits.
Harringtons identified the three key essential purchase factors for owners as being taste, naturalness and meatiness; resulting in a product made from completely natural ingredients and freshly prepared meat and fish. Four-legged-friends get a tasty, meaty product, which they will naturally love, whilst being accessible to all.
Green Lipped Mussel provides an incredibly concentrated source of Omega3, benefitting a dog’s skin and coat, whilst improving mobility by supporting stiff and aching joints. Alongside this, there is a bespoke blend of Vitamins C and E to neutralize free radicals – helping to maintain and prolong joint mobility. Added magnese and glucosamine assist collagen formation in the cartilage, tendons and ligaments, with a boost of Hyaluronic Acid which supports the synovial fluid in lubricating and cushioning the joints.
Speaking of the new supplements, Peter Wright, The Yorkshire Vet, said: “Our dogs deserve a life filled with joy and comfort, where they can walk, run, jump and play to their hearts’ content. I’ve partnered with Harringtons on its Advanced Science Diet supplements to make sure we help give provide our dogs with just that.”
For more information please visit Harringtonspetfood.com